The Albury Wodonga Superfiction 1993
Collaboration Peter Hill and J.J. Voss (Photographer)
SERVAAS runs a fictional world of fish. According to his catalogue essayist Jonathan Turner, "Servaas has orange hair and an orange beard. He wears orange clothes. Once upon a time, he used to paint his installations in bright orange car lacquer and make artisitc judgements on the market value and media attention attributed to another Dutch red-head, Vincent van Gogh. Nowadays, Servaas uses the royal orange of the Netherlands as a readily identifiable marketing ploy for his fish-monger logo, which he wraps around tinned products, prints on shirts and sprays on to car exhaust pipes. Servaas used to be an artist but now he is a businessman. But how can you tell?" see FOR REAL NOW.